CASE / CARDS
Case: Women's Trousers
Work with product cards, visual presentation and category support on a marketplace.
Women's trousers
- 352M ₽ → 1.54B ₽
- According to project data
- Cards, analytics, marketplaces
Discuss a similar project?
We will review the category and show which actions matter first.
Project data
Women's trousers
Turnover grew 4.3x
Initial situation
The women's trousers category needed a more systematic approach to product cards and visual presentation. Shoppers had to understand fit, silhouette, texture, product benefits and use cases faster.
What we did
The team analysed product cards, visual structure, catalogue and category dynamics. We identified where the product presentation could be clearer: photos, infographics, fit, material, sizing and use-case accents.
Vata Production contribution
Vata Production helped build a more coherent visual presentation for the category and supported work with product cards, catalogue and marketplace materials.
Project limitations
The category requires careful visual work: shoppers need to see fit, proportions, fabric and model differences before purchase. The presentation therefore had to be both informative and visually appealing.
Result
According to project data, turnover grew from 352M ₽ to 1.54B ₽. The dynamics are shown in materials provided by the client.