CASE / SUPPORT
Case: Women's Clothing
Updating visual presentation, cards and store support in the women's clothing category.
Women's clothing
- 248M ₽ → 535M ₽
- According to project data
- Visuals, cards, e-commerce
Estimate your category?
We will prepare a plan for visuals, cards and support.
Project data
Women's clothing
Growth to 535M ₽ per year
Initial situation
Women's clothing requires constant visual updates and careful work with product cards. Shoppers care about fit, fabric, looks, combinations, sizing and trust in the visual presentation.
What we did
The team analysed product cards, visual structure, catalogue and category dynamics. Recommendations were prepared for product presentation, visual-material updates, card structure and further store support.
Vata Production contribution
Vata Production helped systematise the category's visual packaging: from analysing the current presentation to recommendations for content, product cards and catalogue work.
Project limitations
Fashion categories depend strongly on visual perception. Shoppers need not only to see the product, but to imagine it in an outfit, understand fit and feel the quality.
Result
According to project data, turnover grew from 248M ₽ to 535M ₽ per year. The dynamics are shown in materials provided by the client.